An Educational Video on Sikhism by Pearson and Blue Chalk Media in collaboration with SALDEF
July 16, 2018 (Washington, D.C.) – The Sikh American Legal Defense and Education Fund (SALDEF) is pleased to announce a collaborative educational video project with the Sikh Coalition that has the long-term potential to help educate many thousands of college students about Sikhism nationwide.
Pearson PLC, which is the largest book publisher and education company in the world, employed Blue Chalk Media to produce the video. SALDEF in collaboration with the Sikh Coalition supported Blue Chalks efforts by giving feedback on the content of the video. This video project now serves as supplemental online content for two world religion textbooks, Living Religions, and World Religions, as students learn about Sikhism.
“The Sikh Coalition and SALDEF provided the support we needed to move forward with our Sikhism video for Pearson,” said Blue Chalk Producer Léo Hamelin. “Their excellent, timely guidance on Sikh sources was critical as we worked to produce a high-impact documentary video that will reach students across America.”
SALDEF created the first-ever Sikh American PSA that has aired in over 39 states through COMCAST channels for five consecutive years. The PSA has been pivotal in educating the U.S population about the growing Sikh American community, and its core values.
“SALDEF has strived to educate the United States on the Sikh American population, we are very pleased that Blue Chalk Media and Pearson PLC have taken the initiative to showcase our Religion and Culture in their new series,” said SALDEF Education Director Baldev Singh.
Click hereto watch the video, which features SALDEF Creative Arts and Diversity Fellow, and cartoonist Vishavjit Singh.
