SALDEF’s Faith in Action series celebrates Sikh Americans who live their values every day and strengthen the communities around them. In this interview, we speak with Ruby Basi, a dedicated community advocate who has built a powerful online presence connecting Sikhs across North America and beyond with vital resources, trusted guidance, and a voice that speaks up for those who cannot.
SALDEF: You’ve built such a strong online presence and local reputation as someone the Sikh community can turn to for trusted guidance. What inspired you to start sharing information and resources through your social media platforms?
Ruby: My inspiration comes from a strong desire to connect and support our Sikh and South Asian communities, both here in North America and globally. I realized there was a real need for accessible, reliable information about resources, opportunities, and community stories, and I also felt the need to speak up for those who are afraid to share.
Social media gave me a platform to share that information in a way that’s immediate and engaging, and to be a voice that people of all ages—whether they speak Punjabi or English—can connect with. It’s always been about helping people feel informed, represented, and connected, whether through highlighting cultural events, important news, or resources that can make a real difference in someone’s life.
SALDEF: You often answer community questions about immigration, government forms, and other challenges new immigrants face. What patterns or needs do you see most often, and how do you decide which topics to cover?
Ruby: While I’m not an attorney or lawyer, I often hear from community members about challenges with immigration, government forms, and adjusting to life in a new country. The most common needs I see are clarity on procedures, access to reliable resources, and guidance on where to turn for help.
To support them, I share accurate, publicly available information and trusted resources, and I’m connected with attorneys and lawyers in both the U.S. and Canada who often join videos or live calls to answer questions directly. I always remind everyone to double-check their sources and consult or reschedule with their own attorney as needed—ensuring they get reliable guidance while I serve as a bridge connecting them to the help they need.
SALDEF: How does Sikhi influence the way you approach your work—both online and in person—when serving and educating the sangat?
Ruby: Sikhi is my foundation, and everything I do reflects our teachings. We are taught not to judge, to do sewa, to help those in need, and to remain humble and grounded. I was raised to never think we are better than anyone else—everyone carries the light of the Guru within them. We don’t know it all, which is why learning is a lifelong journey. Sikh values guide me every day, and I strive to live them until my last breath.
SALDEF: Social media can sometimes feel overwhelming or even discouraging. How do you maintain authenticity, compassion, and credibility while growing your platform and engaging thousands of followers?
Social media is not always easy—you see all kinds of profiles, and many have fake pictures or names—but I go back to our teachings. Sikhi reminds us to help anyone we can, and compassion and determination come from within.
Maintaining credibility while growing a platform with thousands of followers means staying true to these values: sharing accurate, verified information, connecting people with trusted resources or professionals when needed, and engaging thoughtfully with the community. For me, building trust and providing meaningful guidance is more important than chasing numbers, and that authenticity naturally helps the platform grow.
SALDEF: Many immigrants rely on social media for guidance, but misinformation is common. How do you ensure the accuracy of your content, and what advice would you give others who want to be responsible educators online?
Ruby: I cannot stress this enough—always do your own research! Too often, people share information they’ve heard from a friend of a friend, which can cause unnecessary panic. While many immigrants turn to social media for guidance, I’m very mindful that the information I share needs to be accurate and reliable. I always verify my sources, rely on publicly available official information, and connect with trusted professionals.
Often, I host one- or two-hour live sessions with legal professionals to answer questions directly. That said, I always remind everyone to double-check information and consult their own professionals—accuracy and caution are key. As an educator, please double-, triple-check anything you’re posting about. If you’re not sure, it’s better not to post on it.
SALDEF: What’s next for you? Are there new projects, collaborations, or goals you’re excited to pursue to expand your impact?
Ruby: I have several new projects lined up, including presenting a family-friendly play called MAA DI PENSION. It’s a comedy show with an educational twist, designed to bring families together and encourage our elderly community to get out, enjoy themselves, and engage socially. In addition, I have more projects in the works and will be appearing on Rukas Avenue, my new show covering headline news in Punjabi-English. I’m excited to continue creating content that entertains, educates, and connects our community.
SALDEF: What message would you like to share with Sikh Americans—especially younger generations—about using their voice, skills, and platforms in service of the community?
Ruby: To the younger generation: you all have a voice. Stand up for your rights, and if you can help someone, do it. If you’re going through something, speak up and if you see something, say something. I’m always here if you need anything, just send me a message. I try my best to respond to every follower, no matter who they are. Again, I’m a Sikh-American and we have a lot of work to do—let’s make a change!
Share Your Story: Know a Sikh American who’s making a difference through their commitment to Sikh values? We want to feature them in an upcoming Faith in Action spotlight. Click here to tell us about their story and contact information.
