Like many Sikh Americans, Tej Dhingra knows how it feels to not have his background fully understood. He was born and raised in Texas, where Sikhs make up only .05% of the state population. After noticing a lack of alternatives for turbans when it came to athletic sportswear, Tej decided to create his own solution.
Currently a sophomore at Bowdoin College, Tej is the founder of TAJ, which creates lightweight, breathable turbans designed for physical activity. Over the summer, Tej was accepted into the SALDEF Innovation Fellows program, where he was able to continue building TAJ with the support of a large Sikh network.
The Innovation Fellows program provides the opportunity for aspiring Sikh American entrepreneurs to develop professionally through the exposure and evaluation of breakthrough technologies emerging out of federal laboratories and academic research centers. Fellows were given the opportunity to pitch their startups at the 2022 SikhLEAD Innovation Startup Competition.
TAJ, which means “crown” in Punjabi, was selected as the winner of this competition.
Turbans are a significant article of the Sikh faith. It represents equality, self-respect, and commitment to their religion: most visibly, long and uncut hair which observant Sikh men and some women wrap in a turban. Although he does not personally wear a turban, Tej has heard his Sikh peers and family members complain about the overheating and excessive sweating that turbans cause while exercising.
“Sports meant everything to me as a child and it still occupies a huge role in my life,” said Tej, who grew up playing competitive tennis year-round. “The court is a safe space that gives me peace, confidence, and the ability to express myself in a unique way. So, the motivation behind TAJ was pretty simple. I wanted to create a product that allowed Sikh athletes to feel confident in their hair, and that didn’t force them to sacrifice comfort for their religious expression.”
Tej leveraged the Innovation Fellows Program to bring his idea to fruition. A major draw of the program for him was the mentorship that participants received.
“The most valuable piece of advice I received was that before jumping to develop a solution or product, you need to first become obsessed with the problem itself, and analyze it from all angles.”
Tej acted on this advice by conducting ‘customer insight interviews’ with dozens of Sikh athletes, college students, hair scientists, designers, and leaders in the smart-fabric industry.
“Each conversation I had not only gave me a deeper insight into the emotional significance that turbans hold but also challenged assumptions I had previously held regarding the major pain points for Sikhs. This allowed me to tweak my strategy as I transitioned into prototype development.”
The new and improved rendition of the product features a 100% polyester base and an elastic, spandex-like band to ensure a snug fit for the wearer. In his pitch, Tej also discussed incorporating anti-microbial elements such as copper to combat the bacteria that typically build up underneath the turban cloth.
Now, as an aspiring business leader, Tej hopes to continue channeling his passion for both sports and entrepreneurship to empower the Sikh community.
“The sports industry fascinates me, and I think there is definitely a rising demand for innovation centered around increasing diversity in sports. That is why I’m so excited to continue working on TAJ and hopefully raise awareness towards the Sikh American community in the process.”