Why Turban Myths [Dasvandh Week]

Turban Myths: The first public perception report of Sikh Americans

It was one year ago that SALDEF partnered with Stanford University to conduct the first ever public perception assessment of Sikh Americans, titled “Turban Myths”. The purpose was simple — to better understand the information gap that exists about our community and to provide a roadmap to address it. The research has spurred dialogue and raised awareness at the highest levels.  It has been cited in memoranda that have gone to the Department of Justice, the Attorney General, and Capitol Hill. Turban Myths has also been used by Asian American organizations and working groups to demonstrate the impacts of unconscious and implicit bias and it has influenced future FBI trainings. To address the bias researched in the report, SALDEF has been making historic headway in raising the profile of Sikh Americans.  In just the last 6 months:

  • We secured $2.5 million of airtime to broadcast the first Sikh American commercial in 39 states. Watch it here.
  • We brought reporters and members of Congress to the first-ever Langar on the Hill, invented by SALDEF’s SikhLEADers. View.
  • This month, we announced the first-ever Sikh American float in the Rose Parade that will highlight 125 plus years of Sikh American history and Sikh American values, including manifestations of service

You’ll find examples of how Turban Myths has been cited in the press below. Continue to support how we combat Turban Myths across the country. This week, until November 16, when you make a recurring donation to SALDEF through the Dasvandh Network, your donation will be matched. Donate through the Dasvandh portal to have your gift be doubled! With thanks, Jasjit Singh   AA News Agence France Presse AAPI Data The Daily Beast Express Tribune (in partnership with The New York Times) Fast Company Greater Diversity News The Huffington Post Jews for Racial and Economic Justice Mic.com   NBC News NBC Bay Area Sikh 24 Sikh Chic Vice.com WSJ Public Resources Yes! Magazine