Sikh American PSA to Air Again Nationally

The first-ever Sikh American public service announcement will be airing again this year, for the sixth consecutive year! Throughout the month of June, the message conveying Sikh values, and Sikh American lives will be played on national airwaves.  As a part of a collaboration between SALDEF and Comcast, the PSA, which first debuted on cable air in 2014, has aired over 660,000 times, with donated airtime of over $7.3 million dollars.

The message features Sikh American actor and designer, Waris Singh Ahluwalia, and incorporates pictures and videos from other Sikh Americans across the country, to increase awareness of, and illustrate how Sikh Americans are a vibrant part of the country.

Get involved by amplifying this Sikh American message by sharing it with your family, friends, and neighbors! Here is how you can share:

The SALDEF team is incredibly thankful to Comcast for their ongoing support to create awareness about diverse communities by continuing to broadcast the Sikh American PSA. Comcast, a global media and technology company, aired this PSA as part of the company’s commitment to educating audiences on a variety of issues. Of note, this PSA was produced, developed, and aired with absolutely zero money from the Sikh American community.

These efforts would not be possible without support from our community.

Please make a 100% tax-deductible donation to support SALDEF so we can continue to educate our nation about our values and make a real and meaningful impact on the perception of Sikhs in America.

An investment in us is an investment in our efforts to create meaningful partnerships with organizations that contribute to our community without cost.

**Please Share this Announcement on Email, Social Media, and Please Post at your Local Gurdwara**