Sikh American PSA reaches over 100 Million Views!


The first-ever Sikh American public service announcement aired again this year, for the sixth consecutive year! Throughout June, Comcast aired the PSA 98,509 times, committing $1.08 million to sharing this message that conveys Sikh values, and Sikh American lives played on national airwaves.  The PSA features Sikh American actor and designer, Waris Singh Ahluwalia, and incorporates pictures and videos from other Sikh Americans across the country, to increase awareness of, and illustrate how Sikh Americans are a vibrant part of the country.

Click here to watch the Sikh American PSA

At SALDEF, one of our key strategic priorities is to increase the awareness and media presence of Sikh Americans. To that end, SALDEF and Comcast partnered to produce the PSA, which first debuted on cable air in 2014, and has aired over 750,000 times, with donated airtime of over $8.4 million dollars. By conservative estimates, the PSA has been seen over 100 million times, and it is the most viewed piece on Sikh Americans ever. 

SALDEF and the Sikh American community are incredibly thankful to Comcast for their ongoing commitment to creating awareness about diverse communities by dedicating airtime this summer for the Sikh American PSA. Comcast, a global media and technology company, aired this PSA as part of the company’s commitment to educating audiences on a variety of issues. 

Get involved by amplifying this Sikh American message by sharing it with your family, friends, and neighbors! Here is how you can share:

  1. Post it on Facebook and Twitter and tag @SALDEF
  2. Post a screenshot on Instagram and tag @SikhAmericans